John Lewis and Sunnylife

Sunnylife

We were asked by John Lewis to provide a music strategy for their Summer 2018 promotion.  The campaign, in partnership with Australian lifestyle brand Sunnylife, involved transforming a floor within a flagship store into a Summer beach party.  We created the music strategy involving a bespoke sound system install, DJs, background music and  promotional playlists. The campaign increased footfall massively into the store for John Lewis, as well as surpassing sales and awareness targets for Sunnylife.